If you have a few moments watch this:
Here is his Channel: http://www.youtube.com/user/m0serious
He has a whole series of these. The content of his lyrics are all right on too. He’s correct about the SEO, SEM and Social points and how to optimize. He delivers it very well.
So my point is that this is an individual representing his company’s brand – though his company likely has no control of it. There is no company branding – though he does list and refer to his company in his profile. He also expresses his religion (though not specifically), mentions family, music, sports.. Evidently the videos are created in his work space.
For some execs, this might be a little troubling. Others might love that it demonstrates the culture and passion of the employee. We hear the story all the time about the need for brands to get over and embrace the fact they cannot control what customers say about them. Here, its a lesser told story about employee’s impact on the brand, and again how the company looses more control of it.
