Mixing Business With Pleasure

8 04 2008

To really understand you’re client’s business you need to experience it. Right?

It was that idea that drew our three man executive team out to Valdez Alaska to visit our friends (clients) at Valdez Heli-Camps. We do quite a bit of work in the winter/resort/travel/recreation category and these are the clients we naturally feel obliged to visit – to maintain our connection with the experience or course. It sure is a tough job.

Unfortunately in Alaska, weather kept us from actually flying… however what is excellent about this operation is that they have these really cool cats as backup.

What was my point??? I almost forgot… right. We were there to experience the product, and we did. From that we truly understood what their client’s pain points were and what opportunities were being missed. I was also motivated to setup social media channels for them on my down-time and throw in some extra work off the clock. What comes around, goes around.

So, if you happen to own a heli ski operation, give us a call :)

Some pix from the week: http://flickr.com/groups/valdezhelicamps/


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